Design Studio IIB – Ihi & Wehi

rethinking retail

“Through a battery of increasingly predatory forms, shopping has infiltrated, colonised, and even replaced, almost every aspect of urban life. Town centres, suburbs, streets, and now airports, train stations, museums, hospitals, schools, the Internet, and the military are shaped by the mechanisms and spaces of shopping. The voracity by which shopping pursues the public has, in effect, made it one of the principal – if only – modes by which we experience the city. Perhaps the beginning of the 21st century will be remembered as the point where the urban could no longer be understood without shopping.”


The aim of this project is to re-think retail to consider how we ‘shop’, where we ‘shop’ and when we ‘shop’ in context to new developments in virtual and physical retail environments. This project examines the themes of ihi and wehi associated with the creative process. It addresses the intangible resonance within creative practices and acknowledges that design is so much more than the sum of its component physical parts.


Ihi and wehi are complimentary terms associated with emotional and psychological behaviour. Ihi can be described as an individual’s essential force, charisma, power or charm – which emanates throughout the creative process. Wehi, on the other hand, highlights the internalised feelings that occur in response to ihi.  Sometimes the terms dread or awe are commonly used to describe wehi. In this context, wehi is taken to mean the emotional response on the part of the observer.

How does your work make you feel? How does the work of others make you feel?  What effects, intentional or unintentional, does it provoke or generate? What energy or resonance does your work have for others?




With the emergence of the Internet and e-commerce current retail shopping experiences are rapidly changing. What are the differences between virtual online shopping environments and the tangible experience of a ‘bricks and mortar’ store? You are to question the experiences of shopping and think of ways to rethink a physical retail environment in relation to emerging trends of online shopping environments. You need to use light to create an experience of ihi and wehi.


“Starbucks Coffee / Kengo Kuma & Associates” 27 Feb 2012. ArchDaily. Accessed 08 Jul 2014. <;

Week 1


  • Introducing the paper rethinking retail
  • Site Visit to 128 Tory Street, Te Aro
  • Outlining expectations, unpack and discuss the significance of Ihi & Wehi.
  • Design phases
  • Lighting box project
  • Design phases checklist
  • Watch TedX video Changing the retail story (see below)

  • Site Visit to Futuna Chapel (Tuesday 15th July)


  • To give you an overview of how the studio and projects will be run what we expect of you week by week. Rethink retail with a spatial sensibility.
  • Be introduced to architectural design phases and understand how to structure the design process as well as strategies of workflow.


  •  Site visit & Design exercises


Pre Design

  • Archives (plans + sections)
  • Site Analysis, history of site, meanings, mapping etc
  • Measuring architecture: the body, mm, atmosphere, and experience, testing journey maps
  • Precedents: Gather two precedents and analyze how they work, what materials are used, how is the space constructed, how is lighting used. Think about space, systems, experiential physical and virtual

Decision Making

  • What are you selling?
  • Purpose, people, place,
  • Niche, target
  • Programme.

Spatial Programme:

 A retail shop has to perform a number of functions that you will need to consider when designing and planning your space. You will consider safety, accessibility in a public space and place of work as well as how to represent and analyse the space as it gets used overtime.



  • 3D digital model (sketch up)  and other pre design work of site (group)
  • complete student form above
  • Predesign work completed
  • Two analysed precedent projects to be printed
  • Complete workshop induction in preparation for next week (clinic on Wednesday)
  • All uploaded to your blog // Start a new blog


“MRQT Boutique / ROK” 12 Oct 2013. ArchDaily. Accessed 09 Jul 2014. <;

Week 2

Ihi & wehi refers to what we cannot see or touch instead it is what we feel (embodied, apparent emotion action and reception) How does your work and the work of others make you feel? What effects, whether intentional or unintentional, does it provoke or generate? What energy or resonance does it have for others?

La Sagrada Familia , Gaudi , Barcelona , Spain from albertocvr on Vimeo.

The expiatory church of La Sagrada Familia, known simply as the Holy Family is a Catholic basilica in Barcelona (Spain), designed by the architect Antoni Gaudí. Initiated in 1882, is still under construction while remaining open to the public. It Gaudi’s masterpiece, and the best example of Catalan modernist architecture. According to data from 2011, is the most visited monument in Spain, with 3.2 million visitors.
During April 2012, Luis Caldevilla ( ) and Alberto Castaño ( ) were invited by the Director of the Construction Board , to film in the basilica using time-lapse and drone aerial techniques .


“5th Avenue Camper Store / Nendo” 28 May 2013. ArchDaily. Accessed 09 Jul 2014. <;


  • Concept Design
  • 1:20 Model
  • Introduction into connection detail vs material detail vs construction detail
  • Quick fire sketch models and drawings
  • Continuation of project lighting box
  • Second site visit


Through playing and experimentation sketch models and drawings can be a process of thinking by doing, so play, experiment, create and you will find that it will start to inform your design ideas. To understand the scale of the site and programme requirements, and how to rethink these.


  • Concept Design
  • Find a selected text or spatial generator term to drive the design // alternatively iterations of conceptual ideas found through quick-fire exercises.
  • Start Introducing design elements into the space
  • Physical and digital models of the building  (in groups)
  • 5 (Individually) quick fire Sketch Models in response to site/text/generator term
  • Think about things like shape, form, texture, hierarchy, ritual set yourself a time limit of 20 mins max for each model total 1hour 40 mins
  • 5 (individually) quick fire process “drawings” in response to site/text/generator term
  • Think about scale, contrast, colour, movement, light etc set yourself a time limit of 5 -10 mins each drawing.



  • conceptual design ideas
  • 1:20 Working model (started)
  • 5 quick fire sketch models
  • 5 quick fire drawings
  • Continuation of project lighting box
  • All uploaded to your blog


Week 3

Project lighting box

Firstly you considered the construction of your lighting box what joint to use, how do you put it together. Then thinking about what surface finishes to use and how to manipulate both the interior and the exterior. Now….. what does it mean or do when you add the physical manifestation of light. Keep experimenting and playing it will help you gain an understanding of the range of lighting qualities that can be achieved and the effect/ affect that it can have over the experience and atmosphere of a place/ space.


Conceptual Model Lourve museum /Jean Nouvel, Honeycomb tiles / Tokujin Yoshioka, Rainbow Church / Tokujin  Yoshioka, Skylight /  Arndalarm, Riddled Cabinet / Steven Holl


  • Small group review workshops (90 sec each)
  • 1page systems report on services
  • Continuation and experimentation of project lighting box
  • Working into scale model using quick modelling and photography techniques.
  • Create an experience diagram
  • Site visit to Productspec


It is important to be attending classes and getting feedback on your work particularly in-group reviews. Systems reports are a great way to get an insight into the building systems and starting to figure out how bulit space works.


Small Group Reviews to take place on Monday watch out for the schedule, you are to come and contribute


Group review

6 students per group, pin up

  • 5 Sketch models
  • 5 Sketch drawings
  • 1:20 Model
  • Narrative perspectives
  • Plan
  • Section

Most of the work you should already have completed so now it is about putting it all together so we can start to visualize your design.




  • Group Review, including predesign, conceptual design and developed design
  • Experience diagram
  • All uploaded to your blog

Week Four

Light is an integral component in design. It has the ability to stimulate emotion, it sets a mood, creates atmosphere, as well as offering direction and guidance.


Screen Shot 2014-03-23 at 12.23.13 PM


  • Presentation on modes of representation including understanding ownership, recogninsing patterns, and editing your work.
  • How to use a sectional perspective.
  • Discussion on your systems report.
  • Lighting Plan



It is important to learn how to edit your work it is not always necessary to show every single thing that you have done that is what your blog is for, be selective what is going to get your idea across and sell your project.


 Lighting Plan

When creating your lighting plan make sure you consider the following:

  • Be sensitive to the treatment of the poetic and performative qualities of your lighting design.
  • Think about how you Integrate space, light, and construction in the resolution of a design concept.
  • The manipulation of natural lighting sources (windows, reflecting pools, skylights)
  • The manipulation of surface textures (colour to reflect, diffuse, or tint light sources)


How can you visually communicate your lighting design proposal while showing location and relevant specifications things like:

  • The specification of actual luminaries within the space
  • The placement and angle of luminaries in the space


  • 1 Page systems report
  • Lighting Plan
  • All uploaded to your blog

Week Five


  • Quick presentation on how to show your work?
  • Continued development / refinement of your final Plans, sections and perspectives and presentation of work to date.
  • Shared discussion coca


The shared discussion will be with students from other disciplines it will be facilitated by you. As a group we will be talking through selected works from project 1 and your responses to the brief. We will will then do a similar exercise and view their work.  This is a great opportunity to see  how other students in papers have responded to the same theme.


 Please do not panic when (yes, that is ‘when’ not ‘if’):

  •  Computer files corrupt, implode or simply disappear.
  • Analog models break, melt or get eaten by the dog
  • Drawings get wet, burnt or get eaten by the dog

We can help with all these things because we’ve been there too! This time of year gets pretty stressful! Take care of yourselves, keep us in the loop with any problems, and don’t try to ‘ride out’ the problems on your own.



  • Review of Project lighting box
  • Keep working on other studio work
  • All uploaded to your blog

Week Six


  • Resolution of final work
  • Presentation Review
  • Responding to Feedback
  • Submission of final work



You have worked really hard over the last 5 weeks it is now time to put your best work forward show us your design on rethinking retail.



Practice presenting your work to your friends, classmates and family the more you do it the easier it becomes. It’s also a good way to edit your work, are you showing too much, not enough or are you missing something? Time yourself ……..


  • Design response to final feedback
  • Final hand in at the end of the week
  • All uploaded to your blog


Drawing/ digital/ mixed media

  • Plan with lighting 1:20
  • Sectional Perspective
  • Front Elevation
  • Visual Narrative Perspectives
  • 1 page systems report
  • 5 quick-fire drawings

Model Making

  • Lighting Box
  • 5 quick-fire models
  • Working Model 1:20

Body of work displayed on blog



Recommended Reading:

(2009) Prada 746.92

(2008) Unveiling the Prada Foundation 727.70945 Unv

(2003) Prada Aoyama Tokyo 725 Pra

(2002) interior spaces, space, light, materials

(2001) Prada [Rem KoolHaus] 725.21 Koo

(2001) Harvard Design School guide to Shopping 725.21 Har

(2000) Building Tate modern: Herzog & De Meuron 727.70942164

Thomas Schielke. “Light Matters: Mashrabiyas – Translating Tradition into Dynamic Facades” 29 May 2014.ArchDaily. Accessed 09 Jul 2014. <;


Alam, S. (et al.) (2002).Blink. London: Phaidon

Alpern, M. (1999). Shopping Zurich-Berlin-New York: Scalo

Baker, J. H. (1996). Design strategies in architecture : an

approach to the analysis of form. New York : Van Nostrand Reinhold

Barr, V. and Broudy, C.E. (1986). Designing to sell New York:McGraw-Hill

Barr, V and Field, K. (1997). Stores: retail display and design Glen Cove, NY: PBC International

Bloomer, K.C. and Moore, W.M. (1977). Body, memory and architecture New Haven: Yale University Press.

Architectural Design (AD) (compiled by Castle, H.) (2000) Fashion and architecture London: Wiley

Ching, F.D.K. (1979/96). Architecture: Form, Space and Order. New York: Van Nostrand Reinhold

Fausch, D. (ed, et al.) (1994). Architecture, in fashion New York : Princeton Architectural Press

Kamphuis, H./van Onna, H, (2007) Atmosphere: The shape of things to come: architecture


Web sites–innovate-or-die



Moore Wilson Fresh Wellington

Galleria Centercity / UNStudio

Viva La Lima Retail Store / OMADA architecture

Prada Tokyo / Herzog de Meuron

Last modified: August 10, 2014