Design Studio IIB – Ihi & Wehi

rethinking retail

“Through a battery of increasingly predatory forms, shopping has infiltrated, colonised, and even replaced, almost every aspect of urban life. Town centres, suburbs, streets, and now airports, train stations, museums, hospitals, schools, the Internet, and the military are shaped by the mechanisms and spaces of shopping. The voracity by which shopping pursues the public has, in effect, made it one of the principal – if only – modes by which we experience the city. Perhaps the beginning of the 21st century will be remembered as the point where the urban could no longer be understood without shopping.”


The aim of this project is to re-think retail to consider how we ‘shop’, where we ‘shop’ and when we ‘shop’ in context to new developments in virtual and physical retail environments. This project examines the themes of ihi and wehi associated with the creative process. It addresses the intangible resonance within creative practices and acknowledges that design is so much more than the sum of its component physical parts.


Ihi and wehi are complimentary terms associated with emotional and psychological behaviour. Ihi can be described as an individual’s essential force, charisma, power or charm – which emanates throughout the creative process. Wehi, on the other hand, highlights the internalised feelings that occur in response to ihi.  Sometimes the terms dread or awe are commonly used to describe wehi. In this context, wehi is taken to mean the emotional response on the part of the observer.

How does your work make you feel? How does the work of others make you feel?  What effects, intentional or unintentional, does it provoke or generate? What energy or resonance does your work have for others?


With the emergence of the Internet and e-commerce current retail shopping experiences are rapidly changing. What are the differences between virtual online shopping environments and the tangible experience of a ‘bricks and mortar’ store? You are to question the experiences of shopping and think of ways to rethink a physical retail environment in relation to emerging trends of online shopping environments. You need to use light to create an experience of ihi and wehi.


“Starbucks Coffee / Kengo Kuma & Associates” 27 Feb 2012. ArchDaily. Accessed 08 Jul 2014. <;


Student work_ ihi and wehi_ 2014

Student Blogs: Student Blog and programme form



First  Name: Last Name Blog Address: Retail Programme: Project Name
Anna Hamilton  Menswear showcase & buy  Pre-tail
Emi Pogoni
Vanessa Russell  Make your own scent  Essence
Bree Atherfold Scent – Perfume
Natalie Willcox  Experience-based family toystore
Greta Anderson  Healthy lifestyle
Sasha Lewis  Paint/color store
Bryony Shelton  clothing
Megan Taylor  Chocolates
Emily Bulkley  Book and products of massey students.  Ihi and wehi
Sarah Joubert
Molly Smith Interactive children’s clothing store.
Paige Maddren  Organic food store and cafe  Naturally Organic
Lewis Ellison  Record’s
Chris Thompson Art  SpaceArt
Nga Roma Poa
Kelly Druitt  Flat packs for flatting  One Stop.
Jordyn Baldwin  Adults Playground  Xsite
Greer Carmine  Hats
Christina Roberts  Garage Band
Ellie Tuckey  Books
Elliot Hume  #No filter
Cassandra Sutherland  The Beehive
Zoe Schoeller-Burke  Fair Trade Awareness Pop-up Store
Liam Carroll  Record Store / Live Venue
Rochelle Treymane  Upcycling/Community Creative Space
Sopanha Kham  Oriental Tea Shop (Traditional)
Etanah Fuimaono-Lalau  Cultural
Liv lloyd
Maddie Peacock  Japanese fashion design/tea tasting house  Yohji Yamamoto
Bamboo Lertsongsak  Massage Store
Julia Brown  Art gallery / auction house / co-working studio space
Connor Hamill  Craft Brewery  The Shifty Kea
Irina Macovei
Emily Corner   Gift/souvenir shop
Joe Norman Fair trade single sourced coffee beans
Molly Brankin  Bras  Bendon: Bare Bras
Helen Middleton  fashion
Pieta Huege de serville  MqueenShoe
Lee Phimmavong  Honey Shop
Will Todd  Basketball Sports Store

Week 1


  • Introduction to rethinking retail
  • Unpack and discuss the significance of ihi and wehi
  • Reflection discussion of semester one
  • Breakdown (with class) of the next 6 weeks workflow
  • Design exercises exploring generative spatial concepts
  • Retail case study analysis
  • Site Discussion
  • Watch TedX video Changing the retail story
  • Discuss following week site visits/ excursion forms/ cell no.


  • To give you an overview of how the studio and projects will be run, what we expect of you week by week. Rethink retail with a spatial sensibility.
  • Be involved in how to structure the design process as well as strategies of workflow. To better understand how to work efficiently and productively.
  • In bringing your exploration of the ‘generative spatial concept’ to a suite of ‘real’ building issues you will be guided toward a process of ‘thinking aesthetically.’
  • Having the ability to ‘think through’ a complex array of information and concerns, with spatial and material qualities is an important skill to acquire.


  • Spatial Programme

A retail shop has to perform a number of functions that you will need to consider when designing and planning your space. You will consider safety, accessibility in a public space and place of work as well as how to represent and analyse the space as it gets used overtime.

  • Decision Making

You will need to decide what are you selling? the purpose, people, place. What is your niche/ target audience and programme


  • Site analysis tasks (as groups)
  • Complete excursion form
  • Complete programme/ blog form
  • At least 10 analysed precedent examples
  • Retail Case study (completed in groups) and 100 word analysis (individually)
  • Decide on a program me what you will sell
  • Body of reserach
  • Start a new blog
  • All work to be posted on your blog


Week 2

Ihi & wehi refers to what we cannot see or touch instead it is what we feel (embodied, apparent emotion action and reception) How does your work and the work of others make you feel? What effects, whether intentional or unintentional, does it provoke or generate? What energy or resonance does it have for others?

La Sagrada Familia , Gaudi , Barcelona , Spain from albertocvr on Vimeo.

The expiatory church of La Sagrada Familia, known simply as the Holy Family is a Catholic basilica in Barcelona (Spain), designed by the architect Antoni Gaudí. Initiated in 1882, is still under construction while remaining open to the public. It Gaudi’s masterpiece, and the best example of Catalan modernist architecture. According to data from 2011, is the most visited monument in Spain, with 3.2 million visitors.
During April 2012, Luis Caldevilla ( ) and Alberto Castaño ( ) were invited by the Director of the Construction Board , to film in the basilica using time-lapse and drone aerial techniques .


“5th Avenue Camper Store / Nendo” 28 May 2013. ArchDaily. Accessed 09 Jul 2014. <;




  • Futuna Chapel Visit including 100 words on experience/ atmosphere analysis
  • Discussion on limitations and parameters of design, including restrictions based on site and assessment details.
  • Workshop demonstrations
  • Create an experience diagram
  • Introduction to Lightbox project – LightingBoxExperiment
  • Concept design
  • Design exercises
  • Small group reviews
  • Check out this video that put Futuna Chapel in Context


  • This project will progress similar to project 2 semester 1, it will require you to “sprint” hit deadlines faster, work in groups where possible and design at a quicker pace.
  • Conditions will continually be changing and will require you to adapt to new designs and issues that will arise. This is not to scare or to intimidate you but to give you an idea of what it is like to design from concept to completion in industry.
  • Consider methods to radicalize your ideas, progressing from ideas to spatial concept. How do you create a sense of place and the experience of moving through the space?
  • It is important to be agile with your design process, to be able to develop responses fast, to test and progress your design, not only by yourself, but in groups. To commit to your ideas and concepts to a high level of detail across scales. The only way to develop these skills is to practice them.


  • Concept design: find a selected text or spatial generator term to drive the design // alternatively iterations of conceptual ideas found through quick-fire exercises or retail analysis is equally a good avenue to find concept inspiration.
  • Start Introducing design elements into the space5 quick fire Sketch Models in response to site/text/generator term
  • Think about things like shape, form, texture, hierarchy, ritual set yourself a time limit of 20 mins max for each model total 1 hour 40 mins
  • 5 quick fire process “drawings” in response to the following site, text, generator term
  • Think about scale, contrast, colour, movement, light etc set yourself a time limit of 5 -10 mins each drawing.
  • If the link to Futuna chapel is not working try watching it this way-


  • Complete a final design for next week’s group presentations including a Plan, Section and interior Perspectives.
  • Complete workshop demonstrations
  • 100 words on Futuna Chapel
  • Start on your Lighting Box
  • Create an experience diagram
  • All work to be posted on your blog



Week 3

“Light is of decisive importance in experiencing architecture. The same room can be made to give very different spatial impressions by the simple expedient of changing the size and location of its openings.”

– RASMUSSEN, S. E. (1962) Experiencing architecture (1)


Project lighting box

Firstly you considered the construction of your lighting box what joint to use, how do you put it together. Then thinking about what surface finishes to use and how to manipulate both the interior and the exterior. Now….. what does it mean or do when you add the physical manifestation of light. Keep experimenting and playing it will help you gain an understanding of the range of lighting qualities that can be achieved and the effect/ affect that it can have over the experience and atmosphere of a place/ space.

Student Light box models/ studies – 2014



  • Systems reports are a great way to get an insight into building systems and starting to figure out how bulit space works, and why we have certain restrictions and systems to adhere to.
  • Having a thorough knowledge of building construction is an essential skill when working as a spatial designer.In this talk we will look at ideas about structure and load (generally), and then specifically at light timber frame construction, including how to use a couple of tables from the New Zealand Standard (NZS 3604).
  • The product spec visit is a comprehensive national database used by Architects, designers, engineers, contractors, trades, construction industry professionals, and homeowners to source and specify the perfect products for construction projects. It is an excellent resource as a student to access and when you are in practice.



  • Complete a final design for next week’s small group presentations including a Plan, Sectional Perspective and Interior Perspectives.
  • Systems report
  • All work to be posted on your blog

Week 4

Light is an integral component in design. It has the ability to stimulate emotion, it sets a mood, creates atmosphere, as well as offering direction and guidance.


Screen Shot 2014-03-23 at 12.23.13 PM


  • Discussion on your systems report.
  • Introduction to the specifications report
  • Discussion on the light box project
  • Blog Review
  • Editing your work



  • It is important to learn how to edit your work it is not always necessary to show every single thing that you have done that is what your blog is for, be selective what is going to get your idea across and sell your project.
  • As discussed with Jon from product spec, specifications are what you need to do in order to make sure your design is completed to your standards and what you have designed.


  •  Lighting Plan – When creating your lighting plan make sure you consider the following
  • Be sensitive to the treatment of the poetic and performative qualities of your lighting design.
  • Think about how you Integrate space, light, and construction in the resolution of a design concept.
  • The manipulation of natural lighting sources (windows, reflecting pools, skylights)
  • The manipulation of surface textures (colour to reflect, diffuse, or tint light sources)


  • How can you visually communicate your lighting design proposal while showing location and relevant specifications things like:
  • The specification of actual luminaries within the space
  • The placement and angle of luminaries in the space


  • Specifications report Tuesday 5pm
  • Light Box is Due: Friday at 5pm
  • Plan, Section, Elevation and perspectives of your design for Monday and Tuesday
  • All work to be uploaded to the blog


Week 5


  • Quick presentation on how to show your work
  • Continued development / refinement of your final Plans, sections and perspectives and presentation of work to date.
  • Group reviews on presentation to test powerpoint.
  • Shared discussion coca
  • Continue to work on your 1:20 section model.


The shared discussion will be with students from other disciplines it will be facilitated by you. As a group we will be talking through selected works from project 1 and your responses to the brief. We will will then do a similar exercise and view their work.  This is a great opportunity to see  how other students in papers have responded to the same theme.


 Please do not panic when (yes, that is ‘when’ not ‘if’):

  •  Computer files corrupt, implode or simply disappear.
  • Analog models break, melt or get eaten by the dog
  • Drawings get wet, burnt or get eaten by the dog

We can help with all these things because we’ve been there too! This time of year gets pretty stressful! Take care of yourselves, keep us in the loop with any problems, and don’t try to ‘ride out’ the problems on your own.



  • Draft Powerpoint presentation Tuesday
  • Continue to refine work
  • All uploaded to your blog

Week 6


  • Resolution of final work
  • Presentation Review
  • Responding to Feedback
  • Submission of final work



You have worked really hard over the last 5 weeks it is now time to put your best work forward show us your design on rethinking retail.



Practice presenting your work to your friends, classmates and family the more you do it the easier it becomes. It’s also a good way to edit your work, are you showing too much, not enough or are you missing something? Time yourself ……..


  • Design response to final feedback
  • Final hand in at the end of the week
  • Hand in 1:20 Section model
  • All uploaded to your blog


Drawing/ digital/ mixed media

  • Plan
  • Sectional Perspective/ Section
  • Front Elevation
  • Visual Narrative Perspectives
  • Building systems report
  • Specifications Report

Model Making

  • Lighting Box
  • Working Model 1:20

Body of work displayed on blog



Recommended Reading:

(2009) Prada 746.92

(2008) Unveiling the Prada Foundation 727.70945 Unv

(2003) Prada Aoyama Tokyo 725 Pra

(2002) interior spaces, space, light, materials

(2001) Prada [Rem KoolHaus] 725.21 Koo

(2001) Harvard Design School guide to Shopping 725.21 Har

(2000) Building Tate modern: Herzog & De Meuron 727.70942164

Thomas Schielke. “Light Matters: Mashrabiyas – Translating Tradition into Dynamic Facades” 29 May 2014.ArchDaily. Accessed 09 Jul 2014. <;


Alam, S. (et al.) (2002).Blink. London: Phaidon

Alpern, M. (1999). Shopping Zurich-Berlin-New York: Scalo

Baker, J. H. (1996). Design strategies in architecture : an

approach to the analysis of form. New York : Van Nostrand Reinhold

Barr, V. and Broudy, C.E. (1986). Designing to sell New York:McGraw-Hill

Barr, V and Field, K. (1997). Stores: retail display and design Glen Cove, NY: PBC International

Bloomer, K.C. and Moore, W.M. (1977). Body, memory and architecture New Haven: Yale University Press.

Architectural Design (AD) (compiled by Castle, H.) (2000) Fashion and architecture London: Wiley

Ching, F.D.K. (1979/96). Architecture: Form, Space and Order. New York: Van Nostrand Reinhold

Fausch, D. (ed, et al.) (1994). Architecture, in fashion New York : Princeton Architectural Press

Kamphuis, H./van Onna, H, (2007) Atmosphere: The shape of things to come: architecture


Web sites–innovate-or-die



Moore Wilson Fresh Wellington

Galleria Centercity / UNStudio

Viva La Lima Retail Store / OMADA architecture

Prada Tokyo / Herzog de Meuron

Last modified: September 2, 2015