Design Studio IIB – Ihi & Wehi
until the end of the world – speculative narratives of consumerism

Tutors: Sven Mehzoud and Tony De Goldi
Contact email: s.mehzoud@massey.ac.nz

Gattaca Spaceship

Gattaca – Spaceship Launch, 1997

 

 

Shopping is but one stage and moment of consumerism’s ubiquitous presence and impact on our daily lives. This project asks you to critically consider the impact of consumerism on our existence – its presence in shaping our understanding of things and values, our own identities, nature and culture. The project’s explorations will provide starting points for speculation on a future consumer existence. Contemporary and historic imaginings in science, literature, art or film,  ranging from scenarios of ‘a Brave New World’ to the dystopian, can help us think about shopping, consumption, technology and the future. How can these creative visions help you to explore and develop new speculative narratives of a moment in time in the lives of future generations?

Aim

The aim of this project is to speculate on the future of shopping and consumption, on  how we ‘shop’, where we ‘shop’, when we ‘shop’ and ultimately, what we ‘shop’. This has to be understood in light of the constant developments in scientific and technological advances, including the virtual, but also in relation to our increasingly contested world, politically and environmentally. This project also examines the themes of ihi and wehi associated with the creative process and as a driver to address the intangible resonance within creative practices. It presents an acknowledgment that design is so much more than the sum of its component physical parts.

Context

Ihi and wehi are complementary terms associated with emotional and psychological behaviour. Ihi can be described as an individual’s essential force, charisma, power or charm – which emanates throughout the creative process. Wehi, on the other hand, highlights the internalised feelings that occur in response to ihi.  Sometimes the terms dread or awe are commonly used to describe wehi. In this context, wehi is taken to mean the emotional response on the part of the observer.

How does your work make you feel? How does the work of others make you feel?  What effects, intentional or unintentional, does it provoke or generate? What energy or resonance does your work have for others?

Project

Consumer environments are narrative environments that connect spatial experience with the messages of the brand, the lifestyle, an experience or transformative promise. You need to use light and materiality to create an experience of ihi and wehi. Therefore, it will be pertinent for this project to merge narrative, light and materiality, with a speculative spatial concept and intention. Design a speculative space that communicates and allows for an experience of a narrative about the ultimate – or end – of consumerism.

Until the End of the World - Outback, 1999

Until the End of the World – Outback, 1999

Read recent review of Until the end of the World – and watch it!

www.theguardian.com/film/2015/aug/27/until-the-end-of-the-world-review-wim-wenders

 

Student work_ ihi and wehi_ 2014 and 2015

 Week 1

Monday

What? – kick start the project

  • Introduction to studio and Project 1 brief
  • what is consumerism today – discuss current conditions of consumerism
  • research into key consumerism topics: body, technology, identity, environment
  • explore future, speculative scenarios using one of the key topics –
  • what science or science-fiction/literature/artist precedent can serve as a starting point for your research?
  • Identify a key speculative precedent and research
  • bring it all together – research of key consumerist topic, precedents, scenario

Why? – personal process development

  • To develop creative, speculative design processes
  • To introduce iterative thinking and practices into your design process
  • To combine criticality, research and creative/speculative thinking into your process

How? – research, connect, speculate, articulate

  • Work in groups of three to develop a tumblr/other format website (wordpress?) presentation to report back on your research on consumerism – key topic – researched science/literature/film/art precedents – and speculate on ‘future’ scenarios.

This is just a starting point -this first project is an individual project and following this initial group exercise, you will further develop your ideas, scenario and design using other introduced project ‘drivers’, blog and focused research.

Thursday

Material Explorations – Concept Model

  • Allocate yourself into one of the five material groups (4-5students max):
  • A Timber
  • B Steel
  • C Plaster
  • D Fabric
  • E Plastic

    Monday Week 2 Workshop Schedule

  • 9.15 to 10.15  (demo for 5 students)

    -plastics (including perspex, sheeting like polypropelene, perhaps latex even? and manipulations through vacuum forming etc, as mentioned

    9.15 to 9.40      Rachael Laser 

    9.40 to 9.50      Uli vacformer, sheetbender 

    9.50 to 10.15    Gus easycast (latex?)  

     

    10.15 to 11.15  two demos parallel

    -plaster/concrete (casting, etc)

    10.15 to 10.35    Gus concrete Plaster casting, plasterwheel?

    10.35 to 10.55    Uli masonry drill and anglegrinder

    10.55 to 11.15    Ken Waterjet

     

    -timber (incl reconstituted boards, plywood, etc)

    10.15 to 10.35    Uli Band saw

    10.35 to 10.55    Rachael woodturning

    10.55 to 11.15    Gus Sanders

     

    11.30 to 12.30

    -metal (easily manipulable such as light gauge sheeting, perhaps rods for welding, mesh?, etc)

    11.30 to 11.50   Uli Spotwelder

    11.50 to 12.10   Gus Waterjet

    12.10 to 12.30   Ken English wheel, jinny, guillotine

     

    -textiles (may include forms of plastics…)

    11.30 to 11.50   Ken sew machine

    11.50 to 12.10   Rachael cutting

    12.10 to 12.30   Gus ultrasonic welding

 

  • Familiarise yourself with the properties of the material through the workshop Monday Week 2 and through precedent studies of designers, artists, architects that have creatively explored and applied this material.
  • Construct a model using the workshop tools and techniques introduced during the Monday Week 2 introductions that expresses the material properties and that begins to explore a conceptual spatial idea on consumerism. This is a starting point only. Remember that you have the research driver in addition to this material driver to develop a creative spatial design process and outcome. Bring the beginnings of your model to Thursday week 2 tutorial. Your final concept model is due Monday Week 3.

    Research and Concept Development

  • After the group presentation you now need to individually continue your research into consumerism – and speculations of its future. Use your blog to do visual research and precedent case studies. Find at least 4 good, appropriate precedents that you can thoroughly analyse (case study). Begin to identify literature/reading that you can begin to quote and use to create script of a moment in that scenario of the future.

Deliverables:

  • Group presentations (3 per group) of topic, scenario and precedent – for discussion (one allocated topic out of the four: body; technology; identity; environment)
  • Understand the relationship between the key topic, consumerism and society
  • Research wide – then deep; don’t make assumptions – know it!
  • Identify examples/precedents from each of the four ‘vision’ and creative practices: science; literature; film; art
  • Begin to speculate on scenarios (speculation of a consumer moment in the future)
  • 5 minute presentation at Thu tutorial – 5 minute feedback/ discussion
  • Start a new blog (you can use this blog as part of your Thu presentation)
  • All work to be posted on your blog
  • Students that did not attend Monday briefing to independently form an additional group, allocate one key topic and prepare a presentation for Thu tutorial
  • Allocate into Material Groups
  • Attend Monday (Week 2) morning material workshop – but meet at 9am in studio first!
  • Continue your research and concept development individually
  • Research allocated material properties and precedents.
Ernesto Neto Installation

Ernesto Neto Installation

The afterlife of Buildings - Kobe Laksa

The afterlife of Buildings – Kobe Laksa

Week 2

Monday

3D Workshop

Today is the Workshop techniques and materials introduction as per the specified times indicated on spatialdesign webpage.

Make sure to meet up with your group at the specified times also in studio to check in with us and discuss your progress on your scenario and material precedent research.

Thursday

For Thursday create an initial model using your introduced techniques – At 9am we will be in the lighting studio (Ground Floor of Block 12)  to take pictures of your model. We will also provide an introduction to architectural lighting design.

In addition begin to research imagery of future projections – look at examples by designers such as www.grossmax.com/ , artists like – Koba Laksa ‘The afterlife of buildings’, or Factory Fifteen’s various projects and visualisations, many speculating on a near distant science-fiction environment: www.factoryfifteen.com/#/project/jonahart .  For Monday Week 3 bring an A3 designed collage/drawing of a landscape or urban context (sites will be given on Thursday) set in a dystopian or utopian future. Use these precedents, and others, as well as your scenario development as a starting point to generate your image. Also, continue your research and model making/exploration.

We will be holding a compulsory clinic this Thursday afternoon from 1pm -2:30pm in the spatial studio, Block 11. Oli will provide a refresher on how to import data sets and build a terrain and urban model – these will be the sites you are working with. Tips on how to use photoshop in conjunction with digital modelling and physical modelling will also be provided.

Deliverables:

  • For Thursday 9am Lighting Workshop (in Lighting Studio, Ground Floor Block 11) bring an initial model for discussion and testing with light
  • For Monday 1. Continue your research into the speculative consumerist scenario – find literature that you can base your narrative on – you will need to write a paragraph (200w) with quotes or references to that literature and which will be the basis for your speculative event and visualisation
  • For Monday 2. create an A3 collage of a future vision, dystopian or utopian –  base it on precedents shown or that you have identified yourself.
  • For Monday 3.  Finish your model based on feedback today – you have made a start on it, learned one or two techniques and found out about its properties – now be more deliberate and begin to play – combine conceptual ideas of the project,…perhaps site specificity and the opportunities of the initial model exploration to create a proper sculptural, spatial conceptual model
Jonah Art by Factory Fifteen

Jonah Art by Factory Fifteen

Paul Virilio on climate change and migration – a manifesto of sorts!

 

 

Week 3

Monday

Pin up 

Today 9am pin up of you collage, visual research (precedents, etc), texts (literature related to your topic and articulation of conceptual approach to design. Also images of modelled site may be useful.

Sketching exercises to develop ideas for design project.

Class and group discussions, followed by an outline of subsequent requirements for Week 4.

Thursday

Intensive group tutorials – based on the four themes: technology, body, identity, environment. Keep your blog updated, print out drawings etc to discuss in groups / individually as per deliverables outlined below.

The tutorials will discuss your design development and production of your second model, and drawings, in preparation for your Interim Crit Monday Week 4. For this Thursday pin up A3s (colour and b/w) as per the requirements below and as per the pinup wall in studio. This also mirrors the requirements for the Week 4 Crit and poster presentation. Have as much as possible ready to discuss so that you can confidently develop concept and scheme for Monday.

 

 

Read on the Age of the Anthropocene here:

www.theguardian.com/books/2016/apr/01/generation-anthropocene-altered-planet-for-ever

 

Deliverables for Thursday Week 3 pin up (parts and development) and complete on poster by Monday Week 4:

  • Week 4 Review Format:_A0 poster in b/w or colour (if b/w have colour versions of parts ready in A3 to understand design intentions
  • _Review of concept design – includes:Project OutlineUsually matter of fact-ish description of scheme – however, in this project we would like you to (poetically?) narrative the scenario and moment of your consumer experience set in the near or distant future. Max 200 words with sections quoted from key textResearchIncludes key texts and precedents from literature, science, film, art – structure ideas and bullet point key relevant findings (no need to be too wordy)Design Development –through physical, digital models and drawings, precedentsModel iteration (exploration, and three models  (two developmental/one final). You have to identify a precedent or two from architecture, design or art. Visualise and bullet point relevant findings.Material exploration and model developmentIdentify and analyse and apply a key material artist/designer precedent showing it through mage(s) and three key points. Create a second model for Monday Week 4 – show start of this model by Thursday.Site Plan  (optional for Thursday)Provide traditional site plan info – but also enough information at a larger scale to understand the design’s relationship to the site (this can be in the plan and section(s) at a larger scaleDiagrams (optional for Thursday and interim review)How can conceptual or elemental/organizational/systems-based diagrams help to quickly establish the idea of your scheme?Plan and section/elevation (optional for Thursday, but useful)Plan at a useful and appropriate scale (discuss if unsure)Section/elevation to provide information about the materiality, location in relation to context/terrain and of course interior occupation / event / narrative scenario

    If you have time, can you render the section to provide info about lighting, materiality, atmosphere, etc?

    Perspectives

    An essential shot as hero shot – add occupation (people)

    Other perspectives – wireframe

    You can develop the collage further for this Thursday

Week 4

Monday

Interim Review

Pin up posters for review – by 9am.

Make a 3min presentation using your layout as a structuring device – nominate a peer to write the feedback given during the presentation

Thursday

Meet all at 9am – we will talk about the project to date – what you have to take care of until the end of the project in week 6 and examples of drawings and other precedents relevant to the project. This is followed by 1 on1 reviews – we can group them into topics, and endeavour a reasonably in-depth session  – 10mins for each student) on your initial responses to the crit and in light of your final design development. Use the feedback given to make a plan how to respond to the points made and how you are going to complete all the deliverables for final review Monday Week 6

As noted in Monday wrap-up, you need to pay more attention to your drawings, the plans and sections. Download the ASNZ technical drawing standard (excerpt available on stream week 4) on how to produce technical drawings – it shows the basic symbols of materials and building elements (such as doors, windows, etc) and the line types and line weights for particular types of drawing (assembly/project – 1:50/1:100 and details 1:20/1:10 etc. Also attached with this pdf are three examples of architectural drawings – a set of technical drawings ranging from: 1:50 right to detail scale; a set of project plans – note the different wall graphic treatment – with applied surface imagery/renders; a more abstract and diagrammatic set of drawings with isometric type of negative drawing.

An updated deliverables document (including assessment criteria) has been uploaded onto stream week 4. It outlines hand in procedures and deadlines.

Today’s presentation (to be read with deliverables doc)  has been uploaded too.

 

Week 5

Monday

9am start: Tutorials – bring new work to class based on feedback and identified process! We need to discuss and confirm:

-your specific requirements for plans/section/siteplan

-final narrative to be written – and for discussion.

-what that final model is (scope, scale,… level of abstraction and what it is to communicate)

Drawing Clinic! 1-2pm with Oli

Remember to come to the studio at 1pm – it’s super important that you learn a good and effective work flow to achieve accurate drawings that incorporate a levle of lighting and materiality information.

Thursday

9am start: We are discussing poster design and look at your drawings – what is missing? do they read ok? scale, materiality? how well do they adhere to the architectural drawing conventions? What drawing precedents have you found to model your drawings on? What have you learned from your initial poster design attempt for Week 3 – identify your poster design precedents and do a checklist based on the link given to you earlier with info about what to consider when designing your poster.

Final hand in date/time, deliverables and assessment criteria: click here

 

Week 6

Monday

9am start: Rehearsal presentations (3 minutes) and draft, tiled b/w poster. Feedback will be given on structure of presentation, plans, sections and generally what what’s missing or superfluous.

 

Wednesday – Hand in 5pm Block 11

Make sure to be on time to hand in and pin up your work (as per the presentation schedule that will be available at the time) – we will pin up 12 projects first, to have it all ready for a 9am start on the Thursday. Be aware about penalties for late hand ins etc – as per outline on stream.

fyi again: Final hand in date/time, deliverables and assessment criteria: click here

Thursday

9am start with presentations (3 at a time, followed by 10mins feedback).

 

 

 

 

Last modified: August 23, 2017